CoreElement Industrial Marketing

Products And Services

• 

  SEO (Search Engine Optimization)

  Search Engine Optimization (SEO) is the process of getting your website found online when a potential customer uses relevant terms. For example, if you run a roofing company and service the Cleveland area, when you search for the phrase “roofer Cleveland,” “Cleveland roofing contractors” or “Cleveland roof repairs” is your website showing up on the first page? If not, your website is not as optimized for search engines as the competitors whose websites are on the first page. There are hundreds of factors that play a part into what results are being returned and mastering all these factors is what we do. Of course as the search engines change their algorithms (i.e. Penguin, Panda and Hummingbird updates) these factors evolve and so does our strategy for your business. Before we start optimizing your site, we learn about your business, your competitors and your target market in order to create a custom online marketing strategy that meets your objectives. If an online marketing company, or your web developer, indicates you have an “optimized site” but hasn’t learned the details about your target markets, or specifics about the type of customers you want, that could be a red flag. To use the Cleveland roofer as an example, do they do flat roofs? Slate roofs? Commercial or residential roofs? What about gutters and siding? Are there any specialties – historical homes, copper roofing, other metal roofs, cedar shingle roofs? Do they do roof repairs and roof restoration or only roof replacement? The answers to questions like these will help determine which keywords to focus on and where to put the emphasis. Imagine a roofer really prefers to specialize in historic homes – repairing and replacing roofs in our many historic neighborhoods like Shaker Heights, Cleveland Heights, Chagrin Falls and Hudson but the website only dedicates one sentence fragment that says “historic homes” under a list of roofing services – do you think they’ll be on the first page of Google, Bing or Yahoo results when someone searches “historic roofing contractors Cleveland?” No. Because their strategy for SEO has not been aligned with their strategy for business development. With all our internet marketing programs we start with a comprehensive strategy to get your business more leads from the internet. Then, depending on the program you choose, we dive into competitors’ sites, similar sites in other regions, research keywords being used make our own recommendations. Our SEO services will include: Keyword research On-site optimization (website structure, titles, headers, metas and alt tags) Local SEO optimization Local directory management Directory link building Local link building Social media optimization Search-friendly content creation for blogs Reports on website traffic, impressions, keyword ranking and conversions

  Price: 500.00 Extras

  Link: SEO (Search Engine Optimization)

• 

  Local Search (SEO) & Directory Management

  Have you ever searched for the phrase “plumber” or “pizza” or “jeweler” on any of the major search engines like Google, Bing or Yahoo? Have you noticed that your search results are localized – meaning that the search engines are returning plumbers, pizza shops and jewelers based on where you are? This feature is a huge benefit to small business owners, restaurants and contractors. Six years ago if a Cleveland area plumber wanted to get found in online search results for the phrase “plumber” they would have to spend a fortune to compete with national brands, but now that search engines localize their results for certain phrases small business owners can focus their efforts on local searches and get results. So how does a small plumbing company get found when a local homeowner does a search for the phrase “plumber?” By having an optimized website and well managed directory listings – both services we include in all our ONLINE MARKETING MANAGEMENT packages. Local Directories Google the name of your business or your business phone number. Look at the first 2-3 pages of results. If you’re an established business, chances are you’re already on a multitude of directories and seeing your business appear in listings you never signed-up for. Unfortunately each of these directories require you to go through a lengthy process of claiming your business, entering the correct information and paying a fee to have the correct address, phone number and business categories show in your business listing. With our directory management service we either add your business, or identify and claim your existing business listings, across over 50 of the most active directories, to update and optimize how your business appears across multiple channels. The directories in our network include Bing, Yahoo!, Yelp, MapQuest, Superpages, WhitePages, CitySearch, YP, Yellow Pages, Local Pages, Merchant Circle, iBegin, CityMaps, DexKnows, and over 40 more. We also work with you to claim and optimize your Google My Business page to get you found by customers searching in Google Maps, Google Search and Google+. By optimizing your business listings in over 50 powerful directories, your website becomes more relevant to the major search engines when users perform a search for the services you provide. In addition, as you add multiple locations, change addresses, phone numbers, or offer promotions, we can use this same process to send updated information out to the listings network – keeping your information continuously accurate and relevant to new potential customers.

• 

  Online Marketing Campaigns

  Generate More Business With Online Marketing Campaigns To most small businesses the idea of a marketing campaign sounds a little excessive. When we typically think of campaigns we think of politicians and the millions they spend on canvasing an area with print material, yard signs, radio spots and TV commercials. What would a small business like a contractor, professional services provider or restaurant have to say that would justify an entire campaign?!? Well in the marketing world the use of the word “campaign” describes a series of activities working together to accomplish an objective. It’s likely you already have activities that are designed to accomplish some type of objective (i.e. get more business) and you’re just not creating a campaign around them. Think about the 10% off deal you offered in some print media (Gold Clipper, ValPak, Angie’s List, Yellow Pages, etc.) or the buy one get one free offer you put in a radio spot, or the $10,000 remodeling sweepstakes you’ve been collecting names for at local events – those can all be more effective when they’re strategically turned into online marketing campaigns. Avenues for Your Online Marketing Campaigns When you select a Premium Online Marketing Program we add quarterly marketing campaigns to the online marketing strategy from the beginning. We work with you to determine which times of the year you need a boost in business and proactively schedule campaigns to drive more web traffic, more internet leads and more phone calls. The tools we’ll be using include: Content Creation – adding content to your website describing your offer, service or whatever the campaign is promoting Special Web Form – creating a landing page to generate and track the web leads each campaign generates Blogs – generating a blog post to drive interest in the campaign Email Marketing – sending an email to your database to let your contacts know about the offer, special, promotion, or focused service area Social Media Posts – creating and monitoring the social media channels as it relates to the campaign posts Google AdWords Management – setting up a Google AdWords campaign to generate paid clicks and conversions In addition, if your audience is better reached with Facebook Ads, Twitter Ads, LinkedIn Ads, or other online marketing paid results, we manage those campaigns for you as part of your Premium Online Marketing Program. So take inventory of all the marketing dollars you have spent on individual efforts that are disjointed, unconnected and not tracked (include any trade shows, event marketing, print ads, radio ads, TV ads, Google AdWords, YouTube videos, Groupons, email marketing, PR, etc…) and we can ensure the new approach will get more results with a comprehensive, holistic online marketing strategy to drive your business objectives.

• 

  Google AdWords / Pay Per Click (PPC) Management

  An additional service we offer, Google AdWords, or Google PPC (Pay-Per-Click), is included in our PREMIUM level of Online Marketing Management. At this level we are setting up and managing multiple campaigns in your Google AdWords account. Together we determine what products/services make the most sense for you to target using paid search results. We then perform in-depth keyword research to place bids for relevant phrases. These efforts are divided into campaigns for which we create the ad copy, landing page, and web form.

  Link: Google AdWords / Pay Per Click (PPC) Management